Going Local: How MaxMind Helps GeoFli’s Customers’ Conversion Rates Soar

Digitally savvy consumers are increasingly seeking online experiences tailored to their interests; meanwhile, web personalization companies like GeoFli are increasingly seeking ways to deliver just the right experiences to those consumers, at the right time.

“We wanted to create a service to display website content based on a visitor’s IP address,” said GeoFli co-founder Nick Shontz. “Using MaxMind’s GeoIP2 City database combined with GeoFli’s custom software, we have seen conversion rates double for our customers. It’s great having an industry-leading tool like GeoIP2 City that’s so easy to integrate with our systems and have such great application and scalability,” Shontz added. 

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Discontinuation of the GeoLite Legacy Databases

Free and open source code has been part of MaxMind’s technical and organizational foundation since our earliest days. As we continue to develop new products to better service our customers with a broader range of diverse and innovative offerings, we occasionally find it necessary to discontinue or phase out some of our products or services.

Accordingly, we have decided to discontinue the GeoLite Legacy databases on January 2, 2019. (Note that we will begin by discontinuing updates to the free GeoLite Legacy databases as of April 1, 2018. For info, see the “Important dates to consider” section.)

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MaxMind Will Be Exhibiting at ad:tech November 1 and 2

MaxMind is heading to ad:tech New York, one of the world’s largest conferences for digital brands and technology leaders. Come visit us at our booth and learn more about our GeoIP and minFraud products, and stick around for a speech hosted by our Director of Business Development Jenn Sessler.

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MaxMind’s Paladin Report Is Now Available

Deciding on the right fraud prevention and IP intelligence provider can be a daunting task. With worldwide internet usage projected to grow every year, your choice matters now more than ever. So, make an informed, educated one with MaxMind’s Paladin Report.

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Using Custom Inputs to Refine Your Response to Fraud

Online fraud is a complex, hard to detect, and constantly evolving type of crime with serious business consequences. While many e-commerce merchants are looking for new ways to engage with customers, fraudsters are also looking for new ways to exploit them. In a way, every touchpoint you create – from buy online/pick up in store options to social click-to-buy ads, mobile shopping to loyalty rewards programs – is another opportunity for cybercriminals to bypass your fraud screening.

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GeoIP Services Ensure Fomo’s Customers Don’t “Miss Out” on Sales

Every year, more than a billion consumers shop on e-commerce websites. And in 2016, a new startup called Fomo set out to help merchants reach that audience. To do that, Fomo first needed to find a service partner with expertise in geolocation. They chose MaxMind. “We’re a relatively new company, but our growth has been phenomenal since we added MaxMind’s GeoIP2 Precision services,” said Fomo’s co-founder Ryan Kulp.

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Case Study: Reducing Chargebacks Using the minFraud Service

Thexyz, a Canadian company, provides a secure email service. This paid platform gives customers an email address that is secure and private while keeping the user experience ad-free.

Introducing the minFraud service had a dramatic effect on their chargeback rate. Here’s their story.

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Behind the Scenes: High Risk Shipping Addresses

Just like good customers, fraudsters must provide a shipping address in order to receive merchandise. But fraudsters, who need to evade detection and efficiently resell stolen goods, leave traces in the shipping addresses they use. The minFraud Network collects data on shipping addresses and uses it to identify any high risk shipping addresses associated with the transactions you submit for review.

This blog post investigates some high risk shipping addresses known to MaxMind, as well as provides some general fraud review tips for identifying them.

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How to recognize legitimate proxy use
and reduce false positives during order review

As a merchant, you’ll frequently see cases where multiple orders with different billing addresses and payment methods are placed from the same IP address, and it’s not clear whether or not this indicates fraud.

Such activity could be a sign of fraud, with a fraudster testing multiple compromised credit cards. It could also be a sign that a fraudster is using a proxy to obscure his identity. There are times though when such activity is expected and flagging such transactions as fraudulent would mean denying good orders and frustrating customers. Continue reading