MaxMind is pleased to announce our corporate giving program – we plan to give away over 50% of our profits to charity.
Since its inception, MaxMind has focused on creating value for our customers, especially where the ratio of value to effort is high. It is exciting how technology enables us to write code once and deploy it to thousands of customers to solve problems. For marketing, we focus on strategies that have high impact per dollar invested, including detailed, transparent information about our products on our website and our freemium model for geolocation databases.
Similarly, with charitable giving, we look for opportunities to apply research to find how our funding can have high impact per dollar invested. Sometimes the most cost-effective program can be surprising. For example, according to MIT’s Abdul Latif Jameel Poverty Action Lab, deworming may be one of the most effective ways to increase student participation in school.
The for-profit space seems more and more crowded with great companies pursuing great ideas. There appears to be no shortage of angel and venture capital for technology startups, and competition is intense. On the other hand, the non-profit space appears a lot less crowded, as there are fewer funders pursuing innovative solutions.
We would like to thank our customers for making this possible!
To learn more about MaxMind’s charitable giving, visit our Corporate Giving page.