MaxMind is heading to ad:tech New York, one of the world’s largest conferences for digital brands and technology leaders. Come visit us at our booth and learn more about our GeoIP and minFraud products, and stick around for a speech hosted by our Director of Business Development Jenn Sessler.
Jenn will be on stage at the Spotlight Theatre on the Expo Floor Wednesday, November 1 at 12:10 and will be joined by Arun Gupta, U.S. Sales Director for Adjust, to talk about the challenges of marketing to anonymous users. Jenn and Arun will discuss the dangers of “affiliate fraud” and “click fraud” and reveal how companies can identify anonymous web traffic to deliver targeted advertising to “good” customers while avoiding the bad guys. Attendees will learn the ways advertisers can save money by reducing their cost per impression and cost per lead KPIs and how to utilize e-commerce traffic patterns to validate legitimate customers and leads.
The speech is titled “Anonymizers and IP Intelligence: Making the Most of Location.” You can find out more about the speech by visiting ad:tech’s website.
- MaxMind Booth: #154.
- Jenn’s Spotlight Speech: Wednesday, November 1, 12:10 – 12:25 at the Spotlight Theatre on the Expo Floor
- Days/Times: Wednesday, November 1, 9am – 6pm/Thursday, November 2, 9am – 4pm
- Where: Metropolitan Pavilion (125 W 18th St, New York, NY 10011)
Adjust is a mobile measurement company, providing the highest-quality analytics and measurement solutions for app marketers worldwide. With Adjust, app marketers analyze user acquisition, marketing ROI, user lifetime cohorts, and more. Founded in Berlin in 2012, Adjust has offices across the US, Europe, Asia, and South America. The company is also an official Facebook and Twitter mobile measurement partner.
The ad:tech conference is attended by an average of 3000 attendees over 2 days from more than 68 countries, and includes agencies and brands collectively responsible for more than $25 billion in marketing and advertising. This year’s theme is “Innovation in the Post-Advertising Era.” The conference will showcase some of the ways brands like MaxMind are transforming the advertising landscape and empowering companies to deliver real value to their online customers and users.
If you’re attending, stop by and chat with us. We’d love to see you.
Founded in 2002, MaxMind is an industry-leading provider of online fraud detection and IP intelligence. Our minFraud Network leverages IP intelligence and transactional data points from more than 2 billion historical rolling transactions over the previous 18 months to help merchants identify and prevent fraud. Companies of all sizes rely on our GeoIP brand for ad targeting, content customization, digital rights management, and fraud detection.
MaxMind is dedicated to providing our customers with quality products, excellent customer service, and innovative solutions. We believe all of our employees’ contributions and opinions are key to our growth, and we support diversity and inclusion in the workplace.