MaxMind and Dosh will be presenting at the Merchant Risk Council’s annual fraud prevention conference, MRC Vegas, on Tuesday, March 19, from 4:15pm – 5pm. Read on below for the details and what you’ll take away from the session.
Squad Goals: How to Prevent Referral Program Abuse and Ensure Your Customer-Referrers Are Your BFFs
When: Tuesday, March 19, 4:15pm – 5:00pm PT
Where: MRC Vegas 2019, Aria Resort, Las Vegas
Effective affiliate programs based on social referrals can drive tremendous user acquisition and sales growth for your business. In many cases, referred users can be a very valuable source of growth. However, when incentives come into play and digital payouts are on the line, your new user acquisition channel can quickly become a lucrative target for abuse. Hear Dosh’s story of rapid growth in good users – and risky ones – when the referral floodgates opened and new users per day increased by 1000-2000%. Ultimately, Dosh was able to optimize its referral program and control this risk vector, allowing it to scale up from a scrappy startup with a few thousand customers to a leader in its space with millions of customers. In this session, you will learn about the economics of consumer referral programs and how to keep abusers out with the power of data.
- Differentiate between different types of consumer affiliate program abuse;
- Understand the economics of consumer affiliate program abuse and learn how to identify it; and
- Identify the appropriate controls to manage and mitigate consumer affiliate program abuse
MRC Vegas 2019 runs March 18 – 21 at the Aria Resort and Casino. Each year, over 1,600 attendees from over 450 companies, located in over 30 countries, attend MRC Vegas. The conference is one of the largest global events focused on fraud prevention, payment processing, technology, cybersecurity, and financial services for e-commerce professionals.