Introducing Consumer Privacy Networks

The last couple of years have accelerated the transformation not just of our economy, but of the way that we use the internet. For an ever-increasing population, there’s a digital-first approach to seeking entertainment, to staying in touch with family and friends, to education, and to work.

When the internet was a smaller corner of our lives, VPNs and other proxies were mostly used by privacy conscious techies, corporations, and fraudsters. Today, proxies are marketed to everyday users by major tech companies, offering privacy and limited anonymity for a modest subscription fee. When proxies are built into popular browsers and the operating systems of mobile devices, use of a proxy on its own is no longer a strict indicator of either tech savviness or malicious intent.

That’s why we’re introducing a new type of network in our data: the consumer privacy network.

Smarter proxy identification

Blocking all proxy-users from your application or storefront may still be a necessary business practice for some, but for many other purposes, cutting off a whole segment of privacy-conscious consumers is going to mean alienating legitimate users. Similarly, if you use IP data to enrich your analytics, it will be important to distinguish a relatively normal consumer using, for example, the Google VPN, from traffic that comes through unsupervised proxies that is more commonly associated with increased risk of fraud.

In order to help customers have a smarter approach to their geofiltering and analytics, we’re adding consumer privacy networks as a new type of network to our IP intelligence data. Consumer privacy networks are VPNs or proxies offered by major tech companies. These tech companies make assurances about the kind of activity that is permitted on these networks, and take measures to help prevent abuse. At present, we identify Google’s VPNs and Apple’s iCloud Private Relay as consumer privacy networks.

Get data on consumer proxies

MaxMind has identified consumer privacy networks in our ISP data since the summer of 2021, and we’ve just added consumer privacy networks to our user type data . You can find this data in the following products and services from MaxMind:

At this time, consumer privacy networks are not flagged in our GeoIP2 Anonymous IP data because we have not seen a high level of risky activity associated with these networks. We continue to monitor and assess these networks, and will make adjustments as we see how these networks are used as they are widely adopted.

Learn more about our proxy data on our knowledge base

You can learn more about consumer privacy networks and how we identify them on our knowledge base: