For over 20 years, MaxMind has provided the foundational data that businesses need to navigate the complexities of the digital world. Whether it’s helping a local company fine-tune their user experience with GeoIP® or enabling a security team to block high-risk transactions with minFraud®, our mission has always been about precision and trust.
We’re excited to announce a major evolution in how we support the experts who build with and recommend our services.
Why has the MaxMind channel partner program evolved?
The world of IP intelligence has moved beyond simple “affiliate links”. Our partners today are sophisticated and include digital agencies managing global compliance, SaaS founders building fraud-prevention plugins, and consultants architecting enterprise security stacks.
To better serve this ecosystem, we’ve moved away from a one-size-fits-all model to an all-encompassing high-touch partnership experience.
What’s new in the MaxMind channel partner program?
We’ve invested in new infrastructure and a revamped strategy to ensure our partners have everything they need to succeed.
1. A dedicated partner portal
No more “black box” referrals. Our new portal serves as your command center. Once invited, you can:
- Track referrals in real-time: See exactly where your leads stand in the lifecycle.
- Access assets: Download technical documentation, co-branded marketing materials, and official logos.
- Review payouts: Gain full transparency into your earned incentives.
2. Managed deal registration
We know that high-value partnerships often happen offline, usually in a consulting call or during a platform procurement process. Our new program introduces deal registration, allowing you to submit enterprise opportunities directly through the portal. Once an opportunity is registered, our sales team takes over the heavy lifting to finalizing the deal while you stay updated on progress.
3. Incentives for life
We believe in rewarding the long-term value our partners bring which is why our program offers a 10% referral incentive for the lifetime of the accounts you onboard. As your clients grow and scale their usage of MaxMind, your rewards grow with them.
How many ways are there to partner with MaxMind?
We’ve designed the program with three distinct tracks to match how you work:
- Technology partners: For developers and platforms who integrate MaxMind directly into their software via a “Bring Your Own Key” (BYOK) model.
- Referral partners: For agencies, consultants, and advisors who recommend MaxMind to their clients to solve compliance, fraud, or localization challenges.
- Marketplace and resellers: For organizations looking to bundle MaxMind data into a broader commercial offering or distribute via cloud marketplaces.
We are currently vetting new applications to ensure our partners meet the high standards of quality and technical integrity that MaxMind represents.
