Tag Archives: case study

UMass’s Rescue Lab uses GeoIP2 to Help Rescue Children from Abuse

Leveraging the strengths and understanding the limits of IP geolocation, the Rescue Lab plays a critical role in rescuing children from online sexual exploitation crimes.

Warning: The following article discusses child sexual abuse and may be disturbing to some readers.

The scale of the problem is staggering. Every month, more than 800,000 people share images and videos of children being sexually abused. The sharing of these images is a re-victimization of the abused, haunting them well into their adulthood. And the investigation of sharing by law enforcement has time and time again led to the rescue of a different child being actively abused. The sheer volume of child sexual abuse materials being shared online poses what was, for many years, an impossible logistical challenge. 

The issue isn’t a lack of people who care. The problem is one of sorting. If there’s a pool of 800,000 potential cases, all of which occur in the geographically nebulous space of “the internet,” how do you distribute these cases among the thousands of people—law enforcement officers—who have devoted their lives to fighting child sexual abuse? Without a method to effectively sort investigations into geographical jurisdictions, the cases are unmanageable. Figuring which of these offenders may be in your area would be like looking for a needle in a haystack.

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Going Local: How MaxMind Helps GeoFli’s Customers’ Conversion Rates Soar

Digitally savvy consumers are increasingly seeking online experiences tailored to their interests; meanwhile, web personalization companies like GeoFli are increasingly seeking ways to deliver just the right experiences to those consumers, at the right time.

“We wanted to create a service to display website content based on a visitor’s IP address,” said GeoFli co-founder Nick Shontz. “Using MaxMind’s GeoIP2 City database combined with GeoFli’s custom software, we have seen conversion rates double for our customers. It’s great having an industry-leading tool like GeoIP2 City that’s so easy to integrate with our systems and have such great application and scalability,” Shontz added. 

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GeoIP Services Ensure Fomo’s Customers Don’t “Miss Out” on Sales

Every year, more than a billion consumers shop on e-commerce websites. And in 2016, a new startup called Fomo set out to help merchants reach that audience. To do that, Fomo first needed to find a service partner with expertise in geolocation. They chose MaxMind. “We’re a relatively new company, but our growth has been phenomenal since we added MaxMind’s GeoIP2 Precision services,” said Fomo’s co-founder Ryan Kulp.

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Case Study: Reducing Chargebacks Using the minFraud Service

Thexyz, a Canadian company, provides a secure email service. This paid platform gives customers an email address that is secure and private while keeping the user experience ad-free.

Introducing the minFraud service had a dramatic effect on their chargeback rate. Here’s their story.

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