MaxMind is heading to ad:tech New York, one of the world’s largest conferences for digital brands and technology leaders. Come visit us at our booth and learn more about our GeoIP and minFraud products, and stick around for a speech hosted by our Director of Business Development Jenn Sessler.
As more and more TV, music, and movie content has moved online, a veritable industry has grown up around helping people to circumvent location based broadcast restrictions. Demonstrating the scale of the issue, GlobalWatchIndex reports that as many as 29% of VPN users globally accessed Netflix in one recent month. Tutorials for how to access this and other streaming services abound.
Streaming providers are required by content licensors to geographically restrict access to the content they license. Providers risk losing content licensors’ trust and ultimately risk losing their ability to license content from studios and other licensors if they are not able to restrict access based on where their customers are accessing this content from. This post describes the ways restrictions are being bypassed and offers some advice on solutions. Continue reading