Digitally savvy consumers areincreasingly seeking online experiences tailored to their interests; meanwhile, web personalization companies likeGeoFli are increasingly seeking ways to deliver just the right experiences to those consumers, at the right time.
“We wanted to create a service to display website content based on a visitor’s IP address,” said GeoFli co-founder Nick Shontz. “Using MaxMind’s GeoIP2 City database combined with GeoFli’s custom software, we have seen conversion rates double for our customers. It’s great having an industry-leading tool like GeoIP2 City that’s so easy to integrate with our systems and have such great application and scalability,” Shontz added.
Free and open source code has been part of MaxMind’s technical and organizational foundation since our earliest days. As we continue to develop new products to better service our customers with a broader range of diverse and innovative offerings, we occasionally find it necessary to discontinue or phase out some of our products or services.
Accordingly, we have decided to discontinue the GeoLite Legacy databases on January 2, 2019. (Note that we will begin by discontinuing updates to the free GeoLite Legacy databases as of April 1, 2018. For info, see the “Important dates to consider” section.)
MaxMind is heading to ad:tech New York, one of the world’s largest conferences for digital brands and technology leaders. Come visit us at our booth and learn more about our GeoIP and minFraud products, and stick around for a speech hosted by our Director of Business Development Jenn Sessler.
As more and more TV, music, and movie content has moved online, a veritable industry has grown up around helping people to circumvent location based broadcast restrictions. Demonstrating the scale of the issue, GlobalWatchIndex reports that as many as 29% of VPN users globally accessed Netflix in one recent month. Tutorials for how to access this and other streaming services abound.
Streaming providers are required by content licensors to geographically restrict access to the content they license. Providers risk losing content licensors’ trust and ultimately risk losing their ability to license content from studios and other licensors if they are not able to restrict access based on where their customers are accessing this content from. This post describes the ways restrictions are being bypassed and offers some advice on solutions.Continue reading →