In December MaxMind released the new GeoLite2 web services, an IP geolocation API available free of charge.
IP geolocation services provide information about the geographic location of an IP address. MaxMind offers such free web services, GeoLite2 City and GeoLite2 Country, which are comparable to, but less accurate than, MaxMind’s paid GeoIP2 Precision City and GeoIP2 Precision Country web services. GeoLite2 is fully compatible with GeoIP2, using the same API and integration method, making it easy to switch between the free and paid services as your needs change. You can compare accuracy of the GeoLite2 and GeoIP2 web services by selecting a country on the GeoIP2 City Accuracy page.
In this blog post, we are going to review how to build a simple web page in PHP that uses GeoLite2 City. We will learn how to easily upgrade to the paid GeoIP2 Precision City web service, for greater accuracy and unlimited queries (GeoLite2 web service users are limited to 1,000 queries per day).
The MaxMind module for HAProxy Enterprise enables you to perform geolocation lookups from a single point at the edge of your network allowing you to offload this work from your backend servers. This native module integration lets you analyze real-time traffic and assign GeoIP properties to requests as they pass through your HAProxy Enterprise load balancer in order to make decisions on this data. You can package the values up as HTTP request headers before the request is proxied. The integration also allows GeoIP2 databases to be updated quickly and seamlessly without the need for scripts across your application fleet.
HAProxy Enterprise combines HAProxy, the world’s fastest and most widely used, open-source load balancer, with enterprise-class features, services, and premium support. By placing it at the edge of your network, you instantly gain access to improved observability over the load placed upon your servers, whether there is any suspicious client behavior, and how quickly your services are responding to requests.
It always starts with an innocent observation. “We get a lot of traffic from Boston,” your boss remarks. You naturally throw out a guess or two and discuss why that might be. Until your boss drops the bomb —
“Can you dig into that?”
Darn it. You walked right into that one.
Now you’re in a predicament. You know Google Analytics has traffic by geographic location, but that’s not gonna cut it. If you want to report on those retention rates, lifetime values, or repeat behaviors by geo, you need something you can query with SQL, something that lives in your data warehouse. But you don’t have anything like that. You know there’s user IP addresses in your log data, you just need to turn them into locations. But Redshift doesn’t have a way to do that.
Anonymous IP addresses (sometimes incorrectly generalized as “proxies”) serve to hide a web user’s true IP address and obfuscate their geolocation. There are legitimate reasons, usually related to privacy or security, to use anonymous IPs, but many businesses find that fraudsters and other bad actors also use anonymous IPs in malicious ways that affect the bottom line.
After careful consideration, taking into account customer feedback, we have decided against removing latitude and longitude coordinates from the GeoLite2 databases. We are in the process of reviewing coordinates used in all of our GeoLite2 and GeoIP databases to ensure there is no risk of misuse.
Moving forward, we will still be discontinuing the GeoLite Legacy databases and will continue to support open source through our GeoLite2 databases. Please continue to check our blog, Support Center, websites, and ourTwitter andLinkedIn accounts for additional updates on our review of GeoLite2 database coordinates.
At MaxMind, “open communication” is one of our core values. We’re listening to you and we take your feedback seriously.
Digitally savvy consumers areincreasingly seeking online experiences tailored to their interests; meanwhile, web personalization companies likeGeoFli are increasingly seeking ways to deliver just the right experiences to those consumers, at the right time.
“We wanted to create a service to display website content based on a visitor’s IP address,” said GeoFli co-founder Nick Shontz. “Using MaxMind’s GeoIP2 City database combined with GeoFli’s custom software, we have seen conversion rates double for our customers. It’s great having an industry-leading tool like GeoIP2 City that’s so easy to integrate with our systems and have such great application and scalability,” Shontz added.
MaxMind is heading to ad:tech New York, one of the world’s largest conferences for digital brands and technology leaders. Come visit us at our booth and learn more about our GeoIP and minFraud products, and stick around for a speech hosted by our Director of Business Development Jenn Sessler.
Every year, more than a billion consumers shop on e-commerce websites. And in 2016, a new startup called Fomo set out to help merchants reach that audience. To do that, Fomo first needed to find a service partner with expertise in geolocation. They chose MaxMind. “We’re a relatively new company, but our growth has been phenomenal since we added MaxMind’s GeoIP2 Precision services,” said Fomo’s co-founder Ryan Kulp.
When it comes to choosing between the multiple IP geolocation data providers out there, our customers have told us they are most interested in one thing – accuracy. The question is, who provides the most accurate data?