Digitally savvy consumers areincreasingly seeking online experiences tailored to their interests; meanwhile, web personalization companies likeGeoFli are increasingly seeking ways to deliver just the right experiences to those consumers, at the right time.
“We wanted to create a service to display website content based on a visitor’s IP address,” said GeoFli co-founder Nick Shontz. “Using MaxMind’s GeoIP2 City database combined with GeoFli’s custom software, we have seen conversion rates double for our customers. It’s great having an industry-leading tool like GeoIP2 City that’s so easy to integrate with our systems and have such great application and scalability,” Shontz added.
Free and open source code has been part of MaxMind’s technical and organizational foundation since our earliest days. As we continue to develop new products to better service our customers with a broader range of diverse and innovative offerings, we occasionally find it necessary to discontinue or phase out some of our products or services.
Accordingly, we have decided to discontinue the GeoLite Legacy databases on January 2, 2019. (Note that we will begin by discontinuing updates to the free GeoLite Legacy databases as of April 1, 2018. For info, see the “Important dates to consider” section.)
MaxMind is heading to ad:tech New York, one of the world’s largest conferences for digital brands and technology leaders. Come visit us at our booth and learn more about our GeoIP and minFraud products, and stick around for a speech hosted by our Director of Business Development Jenn Sessler.
Every year, more than a billion consumers shop on e-commerce websites. And in 2016, a new startup called Fomo set out to help merchants reach that audience. To do that, Fomo first needed to find a service partner with expertise in geolocation. They chose MaxMind. “We’re a relatively new company, but our growth has been phenomenal since we added MaxMind’s GeoIP2 Precision services,” said Fomo’s co-founder Ryan Kulp.
If you use a GeoIP database, you’re probably familiar with MaxMind’s MMDB format.
At MaxMind, we created the MMDB format because we needed a format that was very fast and highly portable. MMDB comes with supported readers in many languages. In this blog post, we’ll create an MMDB file which contains an access list of IP addresses. This kind of database could be used when allowing access to a VPN or a hosted application.
MaxMind is pleased to announce our corporate giving program – we plan to give away over 50% of our profits to charity.
Since its inception, MaxMind has focused on creating value for our customers, especially where the ratio of value to effort is high. It is exciting how technology enables us to write code once and deploy it to thousands of customers to solve problems. For marketing, we focus on strategies that have high impact per dollar invested, including detailed, transparent information about our products on our website and our freemium model for geolocation databases.
Similarly, with charitable giving, we look for opportunities to apply research to find how our funding can have high impact per dollar invested. Sometimes the most cost-effective program can be surprising. For example, according to MIT’s Abdul Latif Jameel Poverty Action Lab, deworming may be one of the most effective ways to increase student participation in school.
The for-profit space seems more and more crowded with great companies pursuing great ideas. There appears to be no shortage of angel and venture capital for technology startups, and competition is intense. On the other hand, the non-profit space appears a lot less crowded, as there are fewer funders pursuing innovative solutions.
We would like to thank our customers for making this possible!