Digitally savvy consumers areincreasingly seeking online experiences tailored to their interests; meanwhile, web personalization companies likeGeoFli are increasingly seeking ways to deliver just the right experiences to those consumers, at the right time.
“We wanted to create a service to display website content based on a visitor’s IP address,” said GeoFli co-founder Nick Shontz. “Using MaxMind’s GeoIP2 City database combined with GeoFli’s custom software, we have seen conversion rates double for our customers. It’s great having an industry-leading tool like GeoIP2 City that’s so easy to integrate with our systems and have such great application and scalability,” Shontz added.
MaxMind is heading to ad:tech New York, one of the world’s largest conferences for digital brands and technology leaders. Come visit us at our booth and learn more about our GeoIP and minFraud products, and stick around for a speech hosted by our Director of Business Development Jenn Sessler.
In this blog post, we continue our discussion of best practices for manual review. Today’s topic is assessing IP address risk.
A fraudster (or indeed, anyone) placing an order on a website uses a device (computer, mobile phone or tablet) and this device is associated with an IP address.
In our last blog post, we discussed how the physical location of the IP address can be matched against other location information to see if anything looks suspicious. For example, it’s best to closely scrutinize orders where the location of an IP address is in one country and the billing address in another.
Fraudsters recognize the power of geolocation in identifying fraud, so they act to hide their actual IP address and, by extension, their geographic location. The best way for them to take cover is to connect to the Internet using a proxy server. Popular hiding places include open proxies, hosting providers and VPNs. Continue reading →