It always starts with an innocent observation. “We get a lot of traffic from Boston,” your boss remarks. You naturally throw out a guess or two and discuss why that might be. Until your boss drops the bomb —
“Can you dig into that?”
Darn it. You walked right into that one.
Now you’re in a predicament. You know Google Analytics has traffic by geographic location, but that’s not gonna cut it. If you want to report on those retention rates, lifetime values, or repeat behaviors by geo, you need something you can query with SQL, something that lives in your data warehouse. But you don’t have anything like that. You know there’s user IP addresses in your log data, you just need to turn them into locations. But Redshift doesn’t have a way to do that.
We get a lot of questions here at MaxMind about IPv6, and it’s not hard to imagine why. Accuracy is top of mind for every user of IP geolocation and this topic introduces questions about how effective geolocation can be for certain user segments. In this post, we explain a key reason for IPv6 addresses, how they’re allocated, and provide information about IPv6 geolocation accuracy.
Anonymous IP addresses (sometimes incorrectly generalized as “proxies”) serve to hide a web user’s true IP address and obfuscate their geolocation. There are legitimate reasons, usually related to privacy or security, to use anonymous IPs, but many businesses find that fraudsters and other bad actors also use anonymous IPs in malicious ways that affect the bottom line.
After careful consideration, taking into account customer feedback, we have decided against removing latitude and longitude coordinates from the GeoLite2 databases. We are in the process of reviewing coordinates used in all of our GeoLite2 and GeoIP databases to ensure there is no risk of misuse.
Moving forward, we will still be discontinuing the GeoLite Legacy databases and will continue to support open source through our GeoLite2 databases. Please continue to check our blog, Support Center, websites, and ourTwitter andLinkedIn accounts for additional updates on our review of GeoLite2 database coordinates.
At MaxMind, “open communication” is one of our core values. We’re listening to you and we take your feedback seriously.
Free and open source code has been part of MaxMind’s technical and organizational foundation since our earliest days. As we continue to develop new products to better service our customers with a broader range of diverse and innovative offerings, we occasionally find it necessary to discontinue or phase out some of our products or services.
Accordingly, we have decided to discontinue the GeoLite Legacy databases on January 2, 2019. (Note that we will begin by discontinuing updates to the free GeoLite Legacy databases as of April 1, 2018. For info, see the “Important dates to consider” section.)
MaxMind is pleased to announce our corporate giving program – we plan to give away over 50% of our profits to charity.
Since its inception, MaxMind has focused on creating value for our customers, especially where the ratio of value to effort is high. It is exciting how technology enables us to write code once and deploy it to thousands of customers to solve problems. For marketing, we focus on strategies that have high impact per dollar invested, including detailed, transparent information about our products on our website and our freemium model for geolocation databases.
Similarly, with charitable giving, we look for opportunities to apply research to find how our funding can have high impact per dollar invested. Sometimes the most cost-effective program can be surprising. For example, according to MIT’s Abdul Latif Jameel Poverty Action Lab, deworming may be one of the most effective ways to increase student participation in school.
The for-profit space seems more and more crowded with great companies pursuing great ideas. There appears to be no shortage of angel and venture capital for technology startups, and competition is intense. On the other hand, the non-profit space appears a lot less crowded, as there are fewer funders pursuing innovative solutions.
We would like to thank our customers for making this possible!
When it comes to fraud detection, finding proxies is a big topic. But why? Fraud detection begins with thinking intelligently about the IP address associated with a transaction. Where is that IP address, and how does that location relate to other transaction data? Whereas most IP addresses inspire confidence, those associated with a proxy generate suspicion.