Digitally savvy consumers areincreasingly seeking online experiences tailored to their interests; meanwhile, web personalization companies likeGeoFli are increasingly seeking ways to deliver just the right experiences to those consumers, at the right time.
“We wanted to create a service to display website content based on a visitor’s IP address,” said GeoFli co-founder Nick Shontz. “Using MaxMind’s GeoIP2 City database combined with GeoFli’s custom software, we have seen conversion rates double for our customers. It’s great having an industry-leading tool like GeoIP2 City that’s so easy to integrate with our systems and have such great application and scalability,” Shontz added.
MaxMind is heading to ad:tech New York, one of the world’s largest conferences for digital brands and technology leaders. Come visit us at our booth and learn more about our GeoIP and minFraud products, and stick around for a speech hosted by our Director of Business Development Jenn Sessler.
Online fraud is a complex, hard to detect, and constantly evolving type of crime with serious business consequences. While many e-commerce merchants are looking for new ways to engage with customers, fraudsters are also looking for new ways to exploit them. In a way, every touchpoint you create – from buy online/pick up in store options to social click-to-buy ads, mobile shopping to loyalty rewards programs – is another opportunity for cybercriminals to bypass your fraud screening.
Every year, more than a billion consumers shop on e-commerce websites. And in 2016, a new startup called Fomo set out to help merchants reach that audience. To do that, Fomo first needed to find a service partner with expertise in geolocation. They chose MaxMind. “We’re a relatively new company, but our growth has been phenomenal since we added MaxMind’s GeoIP2 Precision services,” said Fomo’s co-founder Ryan Kulp.
MaxMind is pleased to announce our corporate giving program – we plan to give away over 50% of our profits to charity.
Since its inception, MaxMind has focused on creating value for our customers, especially where the ratio of value to effort is high. It is exciting how technology enables us to write code once and deploy it to thousands of customers to solve problems. For marketing, we focus on strategies that have high impact per dollar invested, including detailed, transparent information about our products on our website and our freemium model for geolocation databases.
Similarly, with charitable giving, we look for opportunities to apply research to find how our funding can have high impact per dollar invested. Sometimes the most cost-effective program can be surprising. For example, according to MIT’s Abdul Latif Jameel Poverty Action Lab, deworming may be one of the most effective ways to increase student participation in school.
The for-profit space seems more and more crowded with great companies pursuing great ideas. There appears to be no shortage of angel and venture capital for technology startups, and competition is intense. On the other hand, the non-profit space appears a lot less crowded, as there are fewer funders pursuing innovative solutions.
We would like to thank our customers for making this possible!
MaxMind, the industry-leading provider of IP intelligence and online fraud detection tools, has been invited to present at the 2015 Merchant Risk Council (MRC) eCommerce Payments & Risk Conference in Las Vegas. Our co-presenters will include two of the world’s most prominent eCommerce companies: Orbitz, a leader in the online travel industry, and Western Union, a global money transfer giant. MRC’s own Global Director of Programs and Marketing will bring his extensive industry experience to the presentation as well. Whitepages Pro, one of the major providers of contact information in North America, will moderate our lively presentation.
Manual Review Best Practices Learnings from Peak Buying Times in 2014
We invite you to attend this panel discussion to learn more about best practices for preparing for, executing and evaluating your manual review processes. You’ll benefit by hearing specific examples of unique situations and fraud trends that caused online merchants to alter their tools or procedures. You’ll also have the chance to review some questionable transactions and engage in discussion about whether to approve or reject them.
Mark Your Calendar!
March 24, 2015
1:30 p.m. – 2:15 p.m. PT
Aria Resort, Las Vegas
We hope to see you at the Presentation or just stop by booth #422 and say, “Hello!”
Contact us today at firstname.lastname@example.org to schedule a meeting during the event. We look forward to seeing you at MRC’s 2015 eCommerce Payments & Risk Conference – the largest professional development and networking event for eCommerce payments and fraud professionals in the Americas.